Shore Umbrella Co. is a family business that now goes back three generations. Currently operated by Michael Brown, Shore Umbrella was founded by Michael's father Albert Brown (better know to most locals as Max), his grandmother, Margaret Camoosa, and his aunt and uncle Adelaide and Henry Musto. Their first successful bid for the umbrella concession on the Asbury Park beaches was the Summer of 1961. Michael Brown, along with his cousins James MacDonald, and Jim and Ken Russel, joined the family business as Asbury Park High School students.

Over next 57 years, they expanded the umbrella business to the Bradley Beach, Ocean Grove and Deal beaches....and continue to operate on Jersey Shore beaches to this day.

Shore Umbrella Co. is one of the few family owned businesses, started during Asbury Park's glory days, that still exist today!

• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• Dark Heather is 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide