Route 35 in Belmar looks a little different these days. For over 50 years, the Belmar Motor Lodge was a familiar sight for locals and visitors alike—a reliable anchor at 10th Avenue that signaled you had finally arrived at the shore. Whether it was the affordable home base for a summer weekend or just a recognizable landmark on your daily commute, its closing in September 2025 marked the end of an era for the borough. This design features the classic signage of a true local staple, preserving the history of a business that served the community for half a century.

You've now found the staple t-shirt of your wardrobe. It's made of 100% ring-spun cotton and is soft and comfy. The double stitching on the neckline and sleeves add more durability to what is sure to be a favorite!

• 100% ring-spun cotton
• Sport Grey is 90% ring-spun cotton, 10% polyester
• Dark Heather is 65% polyester, 35% cotton
• 4.5 oz/yd² (153 g/m²)
• Shoulder-to-shoulder taping
• Quarter-turned to avoid crease down the center
• Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti or Guatemala

Disclaimer: Due to the fabric properties, the White color variant may appear off-white rather than bright white.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide