Coastal Monmouth County, NJ

Wear your memories.

Throwback tees for the bars, boardwalks and beach clubs you swore you would never forget. Every design is a real place. Or was.

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The memory behind the shirt

Mary's Husband's Pub. Belmar. Turtle Races, 1984.

Before Joe’s Surf Shack started pouring drinks on 18th Ave, there was Mary’s Husband’s Pub—the kind of place where time stood still just long enough for a turtle to cross a finish line. Owned by James Guimes, this beloved Belmar bar was infamous for its weekly turtle races—yes, turtle races—where locals packed in to place their bets (bragging rights only),...

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