Before Long Branch became a playground for out-of-town condo flippers, it had Moceans Surf Shop—tucked up on the old Ocean Avenue and owned by local wavehound Jerry Russomano Jr. This was the real deal: racks of waxed-up boards, salty air, and enough grit to scrape the fake off your flip-flops. Moceans wasn’t some Instagram brand—it was a goddamn lifestyle. This shirt brings it back.

You've now found the staple t-shirt of your wardrobe. It's made of 100% ring-spun cotton and is soft and comfy—just like that old worn-in shop tee you never should’ve thrown out. The double stitching on the neckline and sleeves adds extra durability to a shirt that’s built like the old Long Branch boardwalk—strong, weathered, and built to last.

Product details:

100% ring-spun cotton

Sport Grey: 90% ring-spun cotton / 10% polyester

Dark Heather: 65% polyester / 35% cotton

4.5 oz/yd² (153 g/m²)

Shoulder-to-shoulder taping

Quarter-turned to avoid that annoying crease down the middle

Blank product sourced from Bangladesh, Nicaragua, Honduras, Dominican Republic, Haiti, or Guatemala

Disclaimer: The white version may lean off-white. It’s not defective—it’s just got that sun-faded shore look built in.

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

Size guide